This new report from Forum for the Future and Waitrose through the Climate and Health Coalition, lays out the potential for a narrative that highlights the health benefits, as well as the environmental benefits of regenerative agriculture as a route to activating consumer and citizen support for regenerative agriculture in the UK.  

The opportunity 

Regenerative agriculture has moved beyond a niche practice to a position where many parts of the UK and global food and agriculture system are collaborating, incentivizing and advocating for goals and policies that can help make farming regeneratively the new normal.  

For the final shift towards a new operating model for the food and agricultural system where regenerative agriculture is the “new normal”, a key lever for change will be supporting the culture, mindset and social values needed to make regenerative agriculture the go-to approach to producing food 

Consumer understanding, support and purchasing of regeneratively grown produce is a critical element of that cultural shift, one that hasn’t yet had much exploration. 

With health such a strong motivator of consumer choice and regenerative agriculture having the potential to deliver positive benefits for citizens and consumers in a range of ways, it holds great potential for activating consumer preference.

About the report  

‘Connecting Health, Nutrition and Regenerative Agriculture’, developed by Forum for the Future and Waitrose through the Climate and Health Coalitionfocuses on how health could be used as a motivating narrative to unlock the significant benefits that could come from activating consumer and citizen demand for food grown in regenerative agriculture systems  

Drawing on desk research, interviews with a wide range of experts and insights from an in-person convening in November 2025, the report outlines the current understanding of the multiple and complex connections between health, nutrition and regenerative agriculture and offers a call to action for food system actors to collaborate to accelerate progress on building the evidence base and the development of a supporting foundational narrative.  

Inside, you’ll find:  

  • A call-to-action for food systems actors to:  

    • Goal 1: Build understanding and meaningful evidence of what makes a difference in nutrition and health from a production perspective 

  • Goal 2: Improve ability to measure and share nutrient profiles – both at farm gate and for end products  

  • Goal 3: Build a credible health narrative foundation on which to expand in the longer term 

  • Goal 4: Catalyse a cultural shift or ‘wonder moment’ around regenerative agriculture 

  • Summary of current understanding and evidence around the connections between health, nutrition and regenerative agriculture. Ranging from how nutrients flow between soil, plants, animals and humans; to the diversity of ingredients we consume and how they are processed; to more holistic interconnections such as reduced flooding, water quality and support for the ecosystems on which human life depends.

  • Summary of routes to measuring and reporting on nutritional profiles of ingredients and end products.  

  • Summary of routes to communicating an emerging health narrative around regenerative agriculture 

  • Risks and Challenges to navigate while building the narrative and evidence base.  

 

Join Us 

Join Forum for the Future and the Climate and Health Coalition in collectively building the foundations of a health narrative health for regenerative agriculture.