Logos and usage

The core Forum for the Future logo marque consists of typography enclosed within our changing window shape, and should be included in all of our communications.

Logos and colour

Our core logo may be used positive or reversed out. Our logo should appear in Earth blue and Ice white as specified in our core palette.

Logo positioning types

Our core logo is available in four positioning types. Each version see's the enclosing shape transformed to fit the four corners of the format, and should be employed to create variety in the application of the logo across differing marketing materials.

When using our logo in this way, they should be butted right up to the edge of the document layout. Relative sizing should be assigned to the logo based on the given format, this in turn dictates the margins for the document.

Logos over images

Our logos can be used over images. Always ensure there is enough contrast between the background image and the logo.

The typography in our logo can be filled with the appropriate colour from our palette or can be cut-out to allow part of the background image to be viewed through it.

When positioning the logo over a background image careful consideration should be taken to avoid overlaying on overly complex parts of the image.

Download the full logo pack

Latest

Advancing climate justice: A call to action for businesses

Explore the insights from The Business Guide to Advancing Climate Justice, co-published by Forum for the Future and B Lab U.S. and Canada, with reflections from Ksenia Benifand, American Climate Futures’ Program Director.
Business Guide to Advancing Climate Justice

The Business Guide to Advancing Climate Justice, co-published by Forum for the Future and B Lab U.S. is designed for businesses that are working to address the climate crisis by using equity-centered solutions.
Love, futures and philanthropy: Why giving in a polycrisis needs to start from the heart

How do love, futures and philanthropy intersect, and why is this intersection so critical in tackling complex challenges in a polycrisis? Hannah Pathak, Forum’s International Managing Director, explores more in this blog.
Why organisations must prioritise climate and health in 2024 – and how some already are

Following World Health Day this past Sunday, Hannah Pathak, Forum’s International Managing Director and co-director of the Climate and Health Coalition, shares findings from a recent network roundtable about how organisations are focusing on climate and health in 2024, and why taking action now is more urgent than ever.

The Five Capitals - a framework for sustainability

The Five Capitals Model provides a basis for understanding sustainability in terms of the economic concept of wealth creation or ‘capital’. Any organisation will use five types of capital to deliver its products or services. A sustainable organisation will maintain and where possible enhance these stocks of capital assets, rather than deplete or degrade them.
Jobs

We are a growing organisation and we are regularly on the look out for new recruits to join our teams around the world.
For a just and regenerative future

Forum for the Future is a leading international sustainability organisation running out of offices in the UK, US, India and Singapore.
Growing our Future US

Working together to accelerate the transition to a just and regenerative agriculture system in the United States.
Sustainability and system change

Climate change, malnutrition, inequality, poverty, ecological degradation. The global challenges we face are so urgent and tricky that we need a solution to match their scale and complexity. This is where system change comes in. We use systems thinking to understand the web of interrelations that create complex problems, anticipate unintended consequences, and identify how and where to take action to meet the SDG goals.
What is Net Positive?

We reinvent strategies for a 1.5°C world. Our Net Positive approach helps business put back more into society and environment than it takes out. Unilever’s pioneering commitment to eliminate fossil fuels from its operations and directly support the generation of more renewable energy than they consume was driven behind the scenes by Forum.
Transport or Mobility: What’s the difference and why does it matter?

Recently, the word transportation is being replaced with mobility. Why is this happening? What’s the difference between them? And why should we care about this change?
Become a system change agent

Learn more about upcoming system change programmes and express your interest.
6 ways Unilever has achieved success through sustainability - and how your business can too

A year ago this week, Unilever launched its Sustainable Living Plan (USLP), one of the most ambitious strategies that a global company has ever embarked on. Pioneering a bold new business model, the company pledged to double in size at the same time as halving its environmental footprint.
Transforming the Purpose of Business

More and more businesses like are setting ambitious targets for positive impact on their operations, value chains and wider operating context. For more than 25 years we have partnered with businesses to navigate this complexity and design impactful solutions that deliver the deeper change that’s needed. Why not get in touch to find out more?