James Payne

Global Head, Purpose of Business Transition

Background

I head up Forum's 'Transformational Strategies' work globally, to help the organisations we partner with move towards regenerative, net positive goals and pursue ambitious system change strategies. Pioneering organisations can create systemic impacts and catalyse positive change far beyond their direct sphere of control. To do this we help them understand the opportunities, and how to unlock them.

As well as working directly one-to-one with organisations, I’m keen to explore opportunities for our partners to collaborate with our Challenge Labs to come together to address complex sustainability challenges like climate change, sustainable nutrition, value chains & livelihoods and shifting to a circular economy.

I have bridged strategy, marketing and sustainability disciplines through two decades in both consultancy and industry roles. I started my career in Diageo, initially in marketing roles in Ireland before moving to global communications, innovation and strategy roles in London. After completing an MSc in Environmental Technology at Imperial College I have worked with innovation and sustainability consultancies on projects focused on sparking sustainability-led disruptive innovation, building ambition for restorative strategies and embedding sustainability in business strategy.

My dream project?

Starting a collaboration that restores the primary production of our oceans through a pioneering initiative that farms restorative kelp forests at scale: absorbing CO2, creating rich marine ecosystems and providing a fast-growing, renewable source of food, fertiliser and biofuel.

What floats my boat outside work?

I’m probably at my happiest getting out into nature for a long walk or a swim in the sea or a lake. I love exercising my imagination and enjoying storytelling, whether that’s around a campfire or stuck into an epic sci-fi space opera. I do my best to keep up a daily meditation practice and make sure to get away on meditation retreats a few times a year to recharge and reconnect.

Contact James

Latest

Advancing climate justice: A call to action for businesses

Explore the insights from The Business Guide to Advancing Climate Justice, co-published by Forum for the Future and B Lab U.S. and Canada, with reflections from Ksenia Benifand, American Climate Futures’ Program Director.
Shape Just Transition Pathways

There are a multitude of decarbonisation solutions and many technically possible pathways to achieving net-zero, but there is a risk that some pathways will be incremental and others may perpetuate harm to people and the planet. We enable change actors in the energy system to navigate the evolving energy landscape that is being driven by innovation in energy technologies, business models and government policy.
Reimagine Purpose

The energy transition holds the potential to shape a more equitable world, but also to perpetuate and grow existing energy, economic and social inequities. We need to reimagine the purpose of the energy system, ensuring it reflects the needs of citizens and communities and best enables a transition to a future-fit system that delivers just and regenerative outcomes.
Scale socially just, ecologically safe and regenerative RE

Scaling renewable energy offers affordable, reliable energy and fights climate change. However, unregulated deployment may bring environmental, social, and human rights issues. We collaborate with energy change actors to co-create a vision and principles for socially equitable and environmentally responsible renewable energy.

Josh Weinberg

Associate Director of Finance
Libby Lyon

Senior Change Designer
Rowan Kinchin

Network Operations Director at the School of System Change
Glen Jones-Smythe

Interim Global Financial Controller
Duncan Williams

Principal - Food and Regenerative Agriculture
Ayesha Khosla

Senior Sustainability Strategist
Aditi Khurana

Senior Fundraising and Development Manager
Siva Balasubramanian

Principal Sustainability Strategist
Lisa Ivanow

Administrative Assistant
Nitin Kesar

Senior Communications and Marketing Manager

The Five Capitals - a framework for sustainability

The Five Capitals Model provides a basis for understanding sustainability in terms of the economic concept of wealth creation or ‘capital’. Any organisation will use five types of capital to deliver its products or services. A sustainable organisation will maintain and where possible enhance these stocks of capital assets, rather than deplete or degrade them.
Jobs

We are a growing organisation and we are regularly on the look out for new recruits to join our teams around the world.
For a just and regenerative future

Forum for the Future is a leading international sustainability organisation running out of offices in the UK, US, India and Singapore.
Growing our Future US

Working together to accelerate the transition to a just and regenerative agriculture system in the United States.
Sustainability and system change

Climate change, malnutrition, inequality, poverty, ecological degradation. The global challenges we face are so urgent and tricky that we need a solution to match their scale and complexity. This is where system change comes in. We use systems thinking to understand the web of interrelations that create complex problems, anticipate unintended consequences, and identify how and where to take action to meet the SDG goals.
What is Net Positive?

We reinvent strategies for a 1.5°C world. Our Net Positive approach helps business put back more into society and environment than it takes out. Unilever’s pioneering commitment to eliminate fossil fuels from its operations and directly support the generation of more renewable energy than they consume was driven behind the scenes by Forum.
Transport or Mobility: What’s the difference and why does it matter?

Recently, the word transportation is being replaced with mobility. Why is this happening? What’s the difference between them? And why should we care about this change?
Become a system change agent

Learn more about upcoming system change programmes and express your interest.
6 ways Unilever has achieved success through sustainability - and how your business can too

A year ago this week, Unilever launched its Sustainable Living Plan (USLP), one of the most ambitious strategies that a global company has ever embarked on. Pioneering a bold new business model, the company pledged to double in size at the same time as halving its environmental footprint.
Transforming the Purpose of Business

More and more businesses like are setting ambitious targets for positive impact on their operations, value chains and wider operating context. For more than 25 years we have partnered with businesses to navigate this complexity and design impactful solutions that deliver the deeper change that’s needed. Why not get in touch to find out more?